Advertisement watch: Prop 200 and pay day loans. the celebrity’s ongoing assessment associated with the record vs. the rhetoric in campaign advertisements
- By Shelley Shelton Arizona Constant Celebrity
- Oct 8, 2008
- Oct 8, 2008
Today: We view a few advertisements for Yes on Proposition 200.
The campaign: Prop.200, also understand whilst the pay day loan Reform Act, a statewide effort.
The medium: Three variations of a direct-mail flier provided for most likely voters.
The message: One flier includes a photo that is cutout of idea’s formal language, with all the headline, “check always The Facts About Proposition 200 on your own. To discover Why Cash Advance Reform is perfect for Arizonans.”
One other two mailers have actually images of individuals in the region in which the ballot language is roofed in the very first flier.
In just one of those images, a person holds only a little woman. The headline states, “Your ‘YES’ Vote on Prop. 200 Will Keep Financial Selection And Reform Pay Day Loans.” The piece identifies the person as Andrew from Phoenix and their child, Emma-Rae. Underneath them it claims, “we ought to manage to make our personal choices as to how we handle our funds. Payday advances is almost certainly not for everybody, however some individuals require them as being a monetary choice.”
In the 3rd flier, there is a photo of https://paydayloanadvance.org/payday-loans-ne/ a regular-looking man defined as Hector from Casa Grande. The headline states, “Your ‘YES’ Vote on Prop. 200 Will Kick Unscrupulous Lenders Out of Arizona Communities.” Hector’s estimate claims, “If Prop. 200 means more protection for customers against loan providers that don’t stick to the guidelines, then count me personally in.”
All three mailers have actually a summary of reasons you need to vote for Proposition 200, including:
в—Џ Lower payday loan charges.
в—Џ The elimination of cash advance extensions, or “rollovers,” while the establishment of versatile payment plans without charges for people who require them. (mais…)